Let’s talk about blog posts.
They’re a great way to get your extended content seen.. but are your posts effective enough?
First and foremost, think about what you are writing and consider how you would want that information presented to you.
Here’s a list of four things you should include in every post:
Your keywords and keyword phrases should be specific to your niche.
Do some research to make sure they are accurate and will be effective in driving traffic to your site.
The Yoast Plugin for WordPress will give you insights on keyword density in your posts and make recommendations (among other things – seriously, it’s a GREAT plugin) for what you can improve to rank higher on search engines.
You know those social media posts that use random hashtags? Don’t do that on your blog! Keep your keywords topic-specific. If you don’t, you’ll look silly and untrustworthy.
Also: double-check spelling, grammar, facts, quotes, figures and stats. Use footnotes & links.
To sum up:
Keywords and Phrases help people find your content
Use keywords more than once in each post
Stay on topic and proofread
The more links, the merrier
Gratuitous Pug Photo!
This is Jack.
He says “Thanks for Reading”.
This is an example of a scroll-stopping photo that has nothing to do with the topic.. it’s only there for attention.
Pugs & Kisses to All!