Pretty much every brand out there has a mission statement and since we covered the “you are a brand, whether you like it or not” HERE and HERE, you should consider crafting one for yourself.
Writing a mission statement has three primary benefits:
- forces you to consider what your purpose in life is
- gives your life direction
- something you can use to measure yourself by
Quite frankly, there’s no reason NOT to create one.
So let’s discuss some strategies you can use to create your own mission statement: